What I learned self publishing Coffee Table Art Book went far beyond the creative process. From printing and fulfillment to marketing, shipping, timelines, and costly mistakes, creating a coffee table book turned out to be far more layered and complicated than I ever imagined. A personal look at the realities of independently publishing a visual book and the lessons learned along the way.

Not all coffee table books are meant to be seen. Here is what makes one worth leaving out and how to choose a book that actually works in your space.